Festival 2011

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The McLuhan Legacy Network (MLN) is pleased to announce the inaugural McLuhan Legacy Network Festival (MLN Festival) programme, Connecting the Visible with the Invisible, a multi-disciplinary event that celebrates and explores Marshall McLuhan’s legacy.

The MLN Festival, a new collaborative initiative,has gathered visionaries, artists, architects, writers, musicians, academics and technology experts, business brokers and entrepreneurs for a week-long public celebration, exploration and exchange of ideas about the work and ideas of Marshall McLuhan.

Media installations, panel discussions and special events will take place throughout the city of Toronto from Monday, July 18, 2011 to Sunday, July 24, 2011.

The MLN Festival Programme


McLuhan at 100: Programs from the CBC Archives at the Graham Spry Theatre, in the Canadian Broadcasting Centre (CBC) provides an introduction to Marshall McLuhan and the MLN Festival. This special program of rare archival films will be played continuously from July 4 to July 29. Open to the public and free of charge, films can be viewed Monday to Friday from 9:00 a.m. to 5:00 p.m. at CBC – 250 Front Street West, Toronto.

Subway passengers will be confronted by Underground Tarot, a series of clips that appear to be and blend with existing advertisement, while placing blame on everyone and no one – a careful strategy used by American ‘tactical media’ collective Critical Art Ensemble (CAE) for showing in a potentially censorious environment. Commissioned by Sharon Switzer, Digital Content and Programming Curator for Onestop Media Group, Underground Tarot will screen 3 times per 10 minute cycle, all day from July 15 to July 24 on the network of 300 Onestop LCD screens in 60 stations throughout the Toronto Transit Commission subway system. Sponsored by McLuhan100.

The inaugural MLN Festival programme is launched on Monday, July 18, 2011 with two events - McLuhan and Transparency: Perspectives on Technological Mediation and McLuhan100’s Second Monday Night Seminar - Our City as Classroom.

Setting the pace is McLuhan and Transparency: Perspectives on Technological Mediation, a media-philosophy workshop with Yoni Van Den Eede - Vrije Universiteit, Brusselsand Robert K. Logan – OCAD University and University of Toronto, builds on the work of Marshall McLuhan to explore how technologies mediate our life and our world. This workshop will take place from 3:00 p.m. to 4:30 p.m. at the OCAD University’s Strategic Innovation Lab (sLab), located at 205 Richmond Street West, 4th floor. Doors open at 2:30 p.m.

Free of charge. Reserve your tickets at http://mcluhan-transparency.eventbrite.com

CBC Technology Writer Jesse Hirsh hosts McLuhan100’s Second Monday Night Seminar. This is the first session of three on the theme of Our City as Classroom addressing, What role did Toronto play in Marshall McLuhan’s understanding of media and how were we affected in return?” at the Toronto Reference Library, The Appel Salon from7:00 p.m. – 8:30 p.m. This event is part of McLuhan100, a program that celebrates Marshall McLuhan and his legacy in collaboration with the City of Toronto and Mozilla, as part of a city-wide celebration during the centenary year of McLuhan’s birth. Tickets are free and available online at torontopubliclibrary.ca/appelsalon. Doors open at 6:30 p.m. for a reception. Cash bar available. For more information see www.mcluhan100.ca

Tuesday July 19, 2011 – The MaRS Centre, Canada’s hub of innovation is the ideal location to explore The Impact of Mobile and Tablet Technologies and Their Future Development from 7:00 p.m. to 9:30 p.m. in the MaRS Auditorium (lower concourse). This distinguished panel features the participation of Ilse Treurnicht – CEO of MaRS Discovery District; Krista Jones – Advisor and Practice Lead, IT, Communications and Entertainment, MaRS; Robert K. Logan – University of Toronto and OCADU; Yoni Van Den Eede – Vrije Universiteit, Brussels; Nina Lassam – Wattpad, Chris Stevens – creator of the award-winning best seller Alice for the ipadapp, Atomic Antelope and Micah Kalen – Director of Product Marketing Mobile Solutions, Open Text.

The MaRS Centre is located at 101 College Street. Doors open at 6:30 p.m.

Free of charge. Reserve your tickets at http://mcluhan-mobile-tablet.eventbrite.com

Wednesday July 20, 2011 – The University of Toronto, Faculty of Information is the site for two panel discussions, Reading and Publishing: Paper or Screen and McLuhan's Poetics: Modernism and Media.

Authors, publishers and aggregators come together at Reading and Publishing: Paper or Screen from 6:00 p.m. – 7:30 p.m. to discuss the changing format of the book and the future of reading, publishing and libraries. The panel participants include: Alex Kuskis  – Athabaska  University; John Cruickshank – Publisher, Toronto Star; Susan Caron, – Manager, Collection Development, Toronto Public Library; Jian Ghomeshi – host of Q, Radio One, CBC; Nathan Maharaj –  Merchandising Director, Kobo eReader; Alana Wilcox –  Editorial Director, Coach House Press; and Carolyn Wood – Executive Director, Association of Canadian Publishers.

The University of Toronto, Faculty of Information is located at 140 St. George Street. Doors open at 5:30 p.m. Free of charge. Reserve your tickets at http://mcluhan-paper-screen.eventbrite.com

The second panel of the evening, McLuhan's Poetics: Modernism and Media, offers the insights of artists, filmmakers, poets and architects exploring how modernist literature shaped McLuhan’s’ understanding of techne and technology, and what today’s poetry and art reveal about the mentality today. Panel participants are Bruce Elder – Ryerson University; Philip Beesley – architect, University of Waterloo; Judith Fitzgerald – poet, author, critic and cultural commentator Globe and Mail; Paul Hoffert – York University; Izabella Pruska-Oldenhof – filmmaker, Ryerson University, and Dot Tuer – cultural theorist, OCADU.  

The University of Toronto, Faculty of Information is located at 140 St. George Street. Doors open at 7:45 p.m. Free of charge. Reserve your tickets at http://mcluhans-poetics.eventbrite.com

Thursday July 21, 2011 marks the centenary of the birth of Herbert Marshall McLuhan. The MLN Festival honours this date with a special celebration programme and the presentation of the Gutenberg Galaxy Award for Literature.

Innis Town Hall is located at 2 Sussex Ave. Doors open at 6:30 p.m.

Free of charge. Reserve your tickets at http://mcluhanfestival-celebration.eventbrite.com

Friday July 22, 2011 and Saturday July 23, 2011 – Ryerson University welcomes the public to experience McLuhan’s Media: An Installation at the George Vari Engineering & Computing Centre.   Visit more than 80 types of ‘Media’ displays, from Cave-Art to Virtual Reality, with plenty in-between. Explore why the 'medium is the message'. Listen to recorded sound bites of Marshal McLuhan on both radio and telephone as you are transported from past to future, and interact with some of the latest digital technology. Curated by Sal Greco, Ryerson University

George Vari Engineering & Computing Centre, Ryerson University is located at 245 Church Street. Doors open from 1:00 p.m. to 9:00 p.m. Free of charge.

Sunday July 24, 2011 – A warm invitation is extended to one and all by Professor Anne Anderson, C.S.J. and Professor Domenico Pietropaulo from St. Michael’s College, University of Toronto to join the discussion, Spirits of a Winnipigeon – Personal Stories Exploring Marshall McLuhan’s Religious Faith from 9:00 a.m. to 11:45 a.m. This program also includes a film and the presentation of The Medium and Light Award.

Father Madden Hall - Carr Hall is located at 100 St. Joseph Street.

Free of charge. Reserve your tickets at http://mcluhan-spirits.eventbrite.com

Please join the McLuhan family and friends for a Memorial Mass at 12:00 (noon) on Sunday, July 24, 2011 at St. Basil Church, 50 St. Joseph Street.

A Limited, Fine-Print Edition Poster by Someone.ca

The MLN is proud to partner with Someone.ca, a design and letterpress studio to produce two-colour, limited edition, fine-print posters, making a Marshall McLuhan quote visible for print ephemera lovers of today.

Since the 1970’s Someone.ca (formerly Dreadnought Press) has carried on the practice of design and publication using 19th century print technology while continuing to be innovators in web design and brand development. Someone.ca has conserved the largest collection of moveable type circa 1880 in Canada and recently positioned their letterpress operation in their new storefront at 1691 Dundas Street West. Employing traditional equipment, merged with current digital technologies informed by decades of experience in fine-print and design, Someone.ca is well positioned to demonstrate Marshall McLuhan`s poignant statement, “The role of obsolescence is sparking creativity and the invention of new order.”

The poster will be available for purchase throughout the week at event locations, or to order please contact, Deborah Barnett – deborah@someone.ca or 416.548.7385 ext.201

The McLuhan Legacy Network would like to acknowledge and thank their partners and sponsors, friends and volunteers for their time, effort and tremendous support.

About the McLuhan Legacy Network

The McLuhan Legacy Network (MLN) is a not-for-profit, organization whose vision is to present local, national and international programming dedicated to celebrate Herbert Marshall McLuhan’s legacy, restore and foster the community of McLuhan scholars and support McLuhan legacy projects.

For more information contact:Marie Nazar – 416.762.7702 or email marie.thearts@look.ca