Paul Levinson on Marshall McLuhan

McLuhan Galaxy - Sun, 12/13/2015 - 6:22pm

Paul Levinson, whose writings on Marshall McLuhan’s ideas have frequently been re-published on this blog, continues to be influenced by the Canadian media prophet and to apply McLuhan’s insights and percepts to the contemporary media ecology. Recently he enlisted McLuhan to comment on a rare New York Times editorial about the need for gun control in America, which commanded a prime position on the front page of the venerable newspaper. 

 Sunday, December 6, 2015  The Front-Page Editorial in The New York Times

I was just interviewed on “Breakfast,” New Zealand’s top morning radio program, about the context and impact of The New York Times‘ front-page editorial – first since 1920 – urging gun control.

Marshall McLuhan, as his work does so often in our age, captured the importance of the front page of a newspaper when he observed, in The Mechanical Bride in 1951, that you can get a sense of the world just by looking at the front page, as if it were a picture, before and without even reading any of the content.  The front page in effect is a figurative landscape of what’s going on, which can be grasped at a glance.

The content of the editorial – which the layout calls such justifiably dramatic attention to – is crucial.   I would like to see, as starters, the government start a buy-out program of all semi-automatic weapons, paying twice their purchase price, after declaring these weapons illegal.  Yes, terrorists and psychopaths can still do plenty of damage with hand-guns and knives, but getting rid of a semi-automatic killing machines would be a good way to save some lives.

So the content of the editorial matters, big time.  But placing it on the front page was a masterstroke. Just glancing at the front page shows that there is a sombre, stark importance to what the words are saying.

Lots has been written, including by me, about how paper newspapers are fading away.  But anything on paper still has advantages not seen on any screen, especially the little ones on our phones. Newspapers left on tables and desks can be seen by anyone who passes by.  The editorial on the front page of a newspaper is thus an intrinsically powerful public statement.

It’s good to see The New York Times leading the fight on finally getting something done to limit the deaths by guns which are the scourge of this country. Republished from Paul Levinson’s Infinite Regress blog at


Paul Levinson provides the following YouTube videos of lectures and interviews, some of which are about Marshall McLuhan specifically and all of which refer to McLuhan or his ideas which are applied to understanding new media.


  Paul Levinson Keynote Address: McLuhan 50 Years after Understanding Media

by Paul Levinson 51:03 Marshall McLuhan: Then and Now

by Paul Levinson 3:36 Marshall McLuhan at 100: Media Expert Paul Levinson

by St. Francis College 42:58 Paul Levinson talks about Neil Postman and Marshall McLuhan

by Paul Levinson 8:54 Transmedia transnational video journalism: Paul Levinson at TEDxSaintPetersUniversity

by TEDx Talks 17:52 Paul Levinson interviewed in Second Life about media evolution

by Paul Levinson 1:06:48 Paul Levinson talks about the Evolution of Media at World Trade Center in 1997

by Paul Levinson 1:25:13 Paul Levinson – Seminário Internacional de Comunicação – Famecos PUCRS

by Eduardo Campos Pellanda 48:44 Paul Levinson PhD HD Original air dare 07-15-14

by Harold Channer 59:11 Apture and Scribd opens up document content with a new wave of semantic technology

by Robert Scoble 23:01 Paul Levinson PhD- Air date: 06-21-99

by Harold Channer 57:35   Media professor/expert Paul Levinson on new media influence

by MarkMolaro 23:21 Zen of Teaching Interview: Paul Levinson

by Antonio Vantaggiato 46:32 Occupy Wall Street Panel Discussion

by Paul Levinson 23:44 WET002 Paul Levinson

by Erik Marshall 54:27 GM Podcast: Paul Levinson on McLuhan and Media

by GARBAGE.MEDIA 50:17 Paul Levinson PhD – Air date:- 01-05–98

by Harold Channer 59:18 About Facebook – Paul Levinson – McLuhan Galaxy

by HypermediaPunk 1:27

These can be found on YouTube at .

Categories: Blog

McLuhan Program in Culture & Technology Seasonal Reception, December 14, The Coach House, Toronto

McLuhan Galaxy - Mon, 12/07/2015 - 10:02am

New Coach Hose


Seasonal Reception – Final event of the Fall semester 

Winter Program Launching Kick-off event

Monday, December 14, 6:00 pm to 8:00 PM

Location: The Coach House, 39A Queen’s Park Crescent, St. Michael’s College, University of Toronto

You are invited to the Seasonal Reception at the McLuhan Centre for Culture and Technology.

On Monday, December 14th (6:00 – 8:00 PM), Dr. Seamus Ross, Dean of the Faculty of Information (iSchool), will launch the Winter and Spring program of events, curated by the McLuhan Centenary Fellows Paolo Granata and David Nostbakken, conceived to engage a growing community of intersecting ideas in casting a forward vision from the prescient legacy of McLuhan. Members of the McLuhan family will be on hand, and look forward to meeting with you. The event is free and open to the public. 

Categories: Blog

Marshall McLuhan Recognized as a Marketing Legend by Canadian AMA Chapter

McLuhan Galaxy - Thu, 12/03/2015 - 5:53pm

Advertising is the greatest art form of the 20th century

Jeanne Beker, Joe Mimran, Luke Sklar & Marshall McLuhan Recognized as Canadian Marketing Legends

AMA Toronto, Marketing Hall of Legends

AMA (American Marketing Association) Toronto Chapter Announces Inductees for 2015 Marketing Hall of Legends

TORONTO, ONTARIO–(Marketwired – Nov. 26, 2015) – Four of Canada’s best known marketing legends – fashion icon Jeanne Beker, renowned entrepreneur Joe Mimran, research innovator Luke Sklar and the late, famed Canadian communications theorist Marshall McLuhan – are being honoured with a coveted place in Canada’s Marketing Hall of Legends.

The newest inductees were announced by the Toronto Chapter of the American Marketing Association today and will be honoured at a gala event at the Liberty Grand in Toronto on January 21, 2016.

2015 Inductees – Game Changers

“It’s an honour to welcome Jeanne Beker, Joe Mimran, Luke Sklar and Marshall McLuhan to the Marketing Hall of Legends which pays tribute to Canada’s most groundbreaking marketing influencers,” says Tania Stadnik, Chair of the Marketing Hall of Legends and President-Elect of the AMA Toronto Chapter. “Each one of this year’s inductees are game-changers who have made tremendous and lasting impact on the Canadian and global marketplace. Jeanne, Joe, Luke and Marshall have truly changed the way we imagine brands and communicate with each other,” says Stadnik.The AMA Toronto Chapter is proud and excited to see Jeanne Beker, Joe Mimran, Luke Sklar and Marshall McLuhan officially claim their place in the Marketing Hall of Legends this January,” she adds.

The Mentor – Marshall McLuhan

Known as the father of modern media studies, the late Marshall McLuhan was a progressive and controversial figure who predicted the creation of the internet 30 years before its existence. McLuhan famously coined the term “global village” in his 1962 best-seller The Gutenberg Galaxy. His groundbreaking 1964 book Understanding Media introduced one of McLuhan’s most paradigm-shifting concepts: The Medium is the Message. In today’s fast-paced, media and technology-driven world, McLuhan’s work is more relevant than ever before. McLuhan’s son Michael will accept the award on his late father’s behalf.

Read about the selection criteria, the other winners, and the AMA Marketing Hall of Legends here:


I wondered how Marshall McLuhan would have reacted to this honour, since some of his comments on advertising are ambiguous. I asked his son Michael McLuhan for his opinion. This is his answer: These guys are honouring him for what he did for advertising, treating it as an art form, to be taken seriously. For his groundbreaking work on perception and how folks view material and are taken in by it. He would be quite thrilled”. He certainly owed a lot to San Francisco “Mad Men” Howard Gossage and Gerald Feigen – see – for marketing him from being an unknown English professor from Toronto to becoming a public intellectual whose insights on communication put him on the covers of Newsweek and other mass market magazines and got him interviewed in Playboy.

For more on Marshall McLuhan and advertising, see the following previous posting on this blog: How Marshall McLuhan Helps Us Understand Mad Men, 

Categories: Blog

Judith Fitzgerald (1952 – 2015), Canadian Poet & McLuhan Enthusiast

McLuhan Galaxy - Wed, 12/02/2015 - 8:04pm

Gallery Photo

Judith Fitzgerald, a celebrated Canadian poet known locally [in Windsor, Ontario] as an “honorary Windsorite,” has died.

According to an obituary, Fitzgerald passed away suddenly but peacefully at the age of 63 in her northern Ontario home on Nov. 25.

Over the course of her 45-year writing career, Fitzgerald produced more than two dozen volumes of poetry, including several published by Windsor-based Black Moss Press.

Her 1991 volume Rapturous Chronicles was nominated for the Governor General’s Poetry Award.

She also wrote well-received biographies on Marshall McLuhan and singer Sarah McLachlan, and contributed pieces to national publications such as The Globe and Mail and the Toronto Star.

Most recently, her volume entitled Impeccable Regret was launched at this year’s edition of BookFest Windsor.

Fitzgerald’s relationship with Windsor began in the 1990s, when she spent time as writer-in-residence at the University of Windsor.

Although her later years were spent in the community of Port Loring, Fitzgerald maintained her connections with Windsor and was treasured by the local literary community. She was scheduled to be one of the invited guests at BookFest in October, but had to cancel due to suffering a fall.

In 2010, Fitzgerald wrote a creative piece for The Globe and Mail entitled “The pen and the pain” that detailed a previous fall, explored her health issues, and wryly warned of “writerly occupational hazards.”

Sarah Jarvis, BookFest Windsor’s organizer, said Fitzgerald will be missed. “She was frail throughout her life, but she was really all about the poetry. She’s part of Windsor’s literary landscape.”

Cremation has taken place at A.M. Paul Funeral Home in Powassan, Ont. Arrangements are being made for a celebration of Fitzgerald’s life.


“Her work is incredible…entirely inventive, deeply moving, and universally attractive.” — Leonard Cohen

“You stand among mountains of media

and claw dead-end-t-all spiralyses; you learn the jag

laws arteries, the pinto explodes on impact

but, this thing drives you : Lay a little rubber

on that information nerveway’. – from her long poem River (1995), inspired by Marshall McLuhan

Marshall McLuhan

Read Judith’s Introduction to her biogaphy of Marshall McLuhan aimed at young adults at her website here:

Categories: Blog

McLuhan Program in Culture & Technology Monday Night Seminar, Dec 7 – Special Round Table Meeting, Dec 9, The Coach House, Toronto

McLuhan Galaxy - Mon, 11/30/2015 - 11:15am

New Coach Hose

Monday Night Seminar –  Métis Ideas – What will matter tomorrow?

With John Ralston Saul interacting with Dominique Scheffel-Dunand

Monday, December 7, 6:00 pm to 8:00 PM

Location: The Coach House, 39A Queen’s Park Crescent, St. Michael’s College, University of Toronto

   JOHN RALSTON SAUL, essayist and novelist, is Canada’s leading public intellectual. Declared a “prophet” by Time magazine, Saul has received many awards and prizes, including Chile’s Pablo Neruda Medal, South Korea’s Manhae Grand Prize for Literature and The Gutenberg Galaxy Award for Literature. He is the former President of PEN International, the leading global organization of writers dedicated to freedom of expression and literature. He has published fourteen works, which have been translated into twenty-seven languages in thirty-six countries.

And if that isn’t enough, I understand that visionary author and artist Douglas Coupland might be in attendance (On Douglas Coupland see ).

Registration is free. Reserve a spot here:


Special Meeting – McLuhan “Then Now Next” round table
In collaboration with the McLuhan Legacy Network

Wednesday, December 9, 7:00 pm to 9:00 PM

Location: The Coach House, 39A Queen’s Park Crescent, St. Michael’s College, University of Toronto

 It is a moment of discussion on opportunities for projects, initiatives and partnerships for the relaunch of the McLuhan Centre for Culture and Technology: adapting to the realities of the 21st Century.

McLuhan Legacy Network members are especially invited to attend. If you have suggestions about programming, projects and future activities for the McLuhan Centre, this is your opportunity to voice them.

Courtesy of the University of Toronto Archives, B1998-0033, Robert Lansdale Photography Ltd

Categories: Blog

Special Issue of Amodern Online Journal on Harley Parker, McLuhan Collaborator

McLuhan Galaxy - Sat, 11/28/2015 - 5:35pm

Harley Parker (1915 – 1992)

Amodern, a Canadian peer-reviewed, open-access scholarly journal devoted to the study of media, culture, and poetics, has just published a special edition on Canadian artist, designer, curator, professor and scholar – a frequent collaborator with fellow Canadian and communications theorist Marshall McLuhan (Wikipedia), edited by Dr. Gary Genosko, of the University of Ontario Institute of Technology (UOIT). The journal’s homepage is at . The following is Gary’s opening paragraph to his Introduction to this special issue:

HARLEY PARKER – Gary Genosko

Harley Parker was born in Thunder Bay (then Fort William), Canada in 1915 and spent his youth there, graduating from high school and then in a compressed one-year degree from a local technical institute. He studied at Ontario College of Art (OCA), where he excelled, graduating in 1939, and between 1940-42 he took up posts at Cooper and Beatty and T. Eaton and Co. in Toronto as a typographic designer. His typographic skills and experimental style would prove to be dazzling, to which two of his later collaborations with Marshall McLuhan would attest, first in the guise of Explorations 8 (Verbi-Voco-Visual Explorations) (October 1957), and later in the book Counterblast (1969). After serving in the Canadian military from 1942-45 where he was Sergeant Instructor to the Camouflage Wing, he returned to take up a teaching post at OCA where he remained until 1957 when he joined the Royal Ontario Museum (ROM). During his second year back at OCA he pursued a post-graduate course at the Summer Arts Institute of Black Mountain College in Asheville, North Carolina. That year (1946) Bauhaus professor Josef Albers taught color theory and Parker took his class. Parker’s career as Head of Exhibit Design at the ROM lasted until June 30th, 1968, after completing most of a year-long leave of absence. The ROM’s employee card put the matter dryly: “Did not return.” During his leave Parker accompanied McLuhan to Fordham University where he took the post of Associate Professor in the Albert Schweitzer Program, during McLuhan’s year there as a research chair. Parker would later occupy the first William A. Kern Chair in Communications at the Rochester Institute of Technology (1973).

The full article can be read here and a PDF of it can be downloaded: .

The following articles are included in this journal issue. Click on each title to access and/or download the PDF:-

About Harley Parker:

The following earlier postings on this blog include information about Harley Parker:-

Distant Early Warning Line Card Deck (1969) – which was co-designed by Parker:

Explorations: Studies in Culture & Communication (1953-59) –

“Counterblast” by Marshall McLuhan & Harley Parker, 1969 –

A Symposium: Harley Parker & the Challenge to Curatorial Authority, Oshawa, ON – 

About Dr. Gary Genosko – 

Categories: Blog

Review of “MicroCosmos: Details From the [Ted] Carpenter Collection of Arctic Art”

McLuhan Galaxy - Tue, 11/24/2015 - 12:37pm
Head from Human Doll Figure, with Tattoo Patterning (ca. 500-800) Head from Human Doll Figure, with Tattoo Patterning (ca. 500-800) PHOTO: THE EDMUND CARPENTER COLLECTION. By Lance Esplund   –   Oct. 28, 2015   –   Houston

The Menil Collection is host to an extraordinary, compact show of small Paleo-Eskimo artifacts. “MicroCosmos: Details From the Carpenter Collection of Arctic Art” comprises about 150 exquisitely carved objects/sculptures (c. 250 B.C. to A.D. 1000)—predominantly walrus ivories—whose creamy colors have been weathered honey-gold and caramel-brown from centuries buried beneath permafrost.

These carved ivory gems are charged, magical and enigmatic. Most are so little they could be scooped up in handfuls like jewels, charms and miniature chess pieces and stowed away in your pockets. Though untouchable in their display cases, they demand to be handled and closely inspected. You want to see and feel the fine details of their carved contours, interlacing designs and pinprick features.


Carpenter married photographer Adelaide de Menil (daughter of Menil Collection founders John and Dominique de Menil); and the Carpenters chose numerous masterworks of Pacific Northwest Coast and Pacific Islands art in the Menil Collection. Alongside his friend and colleague Marshall McLuhan, Carpenter was best known for having pioneered contemporary media studies and for seeking to understand what happens when modern and indigenous cultures collide. At the Menil, collections of European and non-European artworks have reached a beautifully interactive synthesis.

Read the rest of this article here:


Read the following previous postings about Ted Carpenter here:

Edmund (“Ted”) Snow Carpenter (1922-2011) –

Lance Strate’s Reflections on the Passing of Ted Carpenter –

Edmund "Ted" Carpenter on a ship from a Greenland expedition in the 1990s.

Edmund “Ted” Carpenter on a ship from a Greenland expedition in the 1990s.

Categories: Blog

McLuhan Program in Culture & Technology Monday Night Seminar, Nov 30 – Workshop & New Explorations Group, Dec 2, The Coach House, Toronto

McLuhan Galaxy - Mon, 11/23/2015 - 10:47am

New Coach Hose

Monday Night Seminar – The Mobile City – In the mobile world, is there a sense of place?

With Colin Ellard, Luigi Ferrara, Sean Silcoff

Monday, November 30, 6:00 pm to 8:00 PM

Location: The Coach House, 39A Queen’s Park Crescent, St. Michael’s College, University of Toronto

COLIN ELLARD is a cognitive neuroscientist at the University of Waterloo and director of its Urban Realities Laboratory. He works at the intersection of psychology and architectural and urban design, conducting experiments that measure how your brain and body respond to different kinds of settings. Author of You Are Here (2009) and Places of the Heart (2015).

LUIGI FERRARA is an architect, designer, educator and storyteller. He is the Dean of the Centre for Arts, Design & Information Technology at George Brown College in Toronto, Canada and Director of the internationally acclaimed Institute without Boundaries (IwB). He has served as President and Senator of Icsid and lectures around the world on topics as diverse as design and sustainability, design management, urban planning, information technology, digital media, telecommunications and the network society.

SEAN SILCOFF is a business writer with The Globe and Mail, Canada’s national newspaper. He previously worked as a columnist and Montreal correspondent for the National Post and as a staff writer at Canadian Business Magazine, where he was project co-ordinator of the magazine’s inaugural Rich 100 list. Sean also worked as a communications director with Canada Post from 2009 to 2011. He is the winner of two National Newspaper Awards and is the coauthor of the best-selling Losing the Signal, about the rise and fall of BlackBerry. 

Registration is free. Reserve a spot here:


Workshop: What’s on your mind? [or, making the most of a situation]
John Osweld, McLuhan Centenary Fellow

Wenesday, December 2, 2:00 pm to 6:00 pm 

Registration is free. Reserve a spot here:


New Explorations Group

Wednesday 2 December, 7:00-9:00 pm
Improv Improv
We seek to step out, stare into the abyss and explore improvisation in and through tactile & post-verbal dialogue and John Oswald’s art wrestling. We will also explore paths beyond shame and selfconsciousness. Macroscopic gesticulation.
Pre-requisite: some attention to personal hygiene.
Suggested readings/viewings:
“Subject, Object, Improv: John Cage, Pauline Oliveros, and Eastern (Western) Philosophy in Music” by Tracy McMullen
The Artist Formerly Known as Captain Beefheart – John Peel (video)
From Cliché to Archetype (1970), Chapter “Theatre of the Absurd”, by Marshall McLuhan
Understanding Media (1964), Chapters “Media Hot and Cold” and “Clothing: Our Extended Skin” by Marshall McLuhan

Registration is free. Reserve a spot here:



Categories: Blog

Forward to The Sensus Communis, Synesthesia & The Soul by Eric McLuhan

McLuhan Galaxy - Sat, 11/21/2015 - 7:48pm

This latest book by Eric McLuhan was announced on this blog on Oct. 27. See . The following is Dr. McLuhan’s Forward to his book:-

The Sensus Communis Synesthesia & The Soul   –   An Odyssey

By Eric McLuhan

Foreword is Forewarned

When I came across a description of the experience of mysticism in Henri de Lubac’s magisterial Medieval Exegesis: The Four Senses of Scripture, I found myself on familiar ground. It brought forcefully to mind the experience of mimesis in ancient Greek poetics.

Mimesis is the technique of interiorization: knowing by putting-on, knowing by becoming,intellectually and emotionally, the thing known. That is, integral, interiorized knowinginstead of conceptual knowing: unmediated, direct perception by the body and theemotions and the intellect of the hearer, that is, by the hearer’s soul. Direct experienceby total submergence. (p. 27, infra.)

Fifty years ago, Eric Havelock wrote about Plato’s “war” with the bards over their use of mimesis. It engendered the total, the almost pathological involvement of the hearer in the poetic performance, an involvement so profound that the hearer effectively became the poem. He put on the characters; he spoke their words; he performed their actions; he suffered, triumphed, exulted, despaired as they did, and he did it so completely that a single exposure would fix the recitation perfectly in his memory for the rest of his life.

Thirty years later you could automatically quote what Achilles had said or what the poet had said about him. Such enormous powers of poetic memorization could be purchasedonly at the cost of total loss of objectivity … This then is the master clue to Plato’s choice of the word mimesis to describe the poetic experience. It focuses initially not on theartist’s creative act but on his power to make his audience identify almost pathologicallyand certainly sympathetically with the content if what he is saying … (infra, p. 28)

Plato was determined to break the spell and inculcate instead the exotic new skills of abstract thought and objectivity that accompanied the alphabet. Abstraction was essential to the new science of philosophy, so Plato waged the first media war. Aristotle continued the campaign with an immensely powerful technology of his own devising: the syllogism.

Fifteen hundred years after Plato and Aristotle, as de Lubac reveals, mimesis can again be found at work, albeit in a totally separate context, that of the interpretation of Scripture. More particularly, interpretation at the level of mysticism, the “Anagogical” level. Unlike the Historical Sense or the Allegorical Sense of Scripture, the Anagogical Sense does not consist of ideas: it is constituted as direct experience, an experience generally regarded as ineffable and beyond words or explanation. The reader puts on, or enters into, the passage of Scripture so completely as to become it. He transcends mere intellectual understanding and attains, through contemplation, a state of knowing through his whole being.

Perhaps equally surprising, mimesis is everywhere in evidence in our contemporary world, particularly in the arts and in advertising, and in modern media. This reversal has implications for the Church and the sacraments, implications that need to be addressed without delay.

Accordingly, this essay concerns both experience and the several kinds of sense: intellectual, and corporal, and spiritual senses. As far as possible I have tried to avoid theory and stick to a common sense approach. Moreover, the ancient and medieval doctrine of the human sensus communis is particularly relevant to contemporary experience. It is evident for example in the condition psychologists call synesthesia, which also has much to tell us about mimesis.

These pages, then, treat of the four senses of exegesis (and particularly Anagogy), and the bodily senses, and mimesis as experiences and as modes of insight, and not in terms of ideas or theories. Experiences can be checked, shared, verified by anyone. These considerations naturally bring into the discussion the notion of the Common Sense, which today plays such a central part in the study of communication and the associated technologies. In turn, the sensus communis (common sense), an obscure artifact of Aristotelian philosophy and medieval theology, has quietly invaded the unsuspecting contemporary world disguised as synesthesia. And the poets, and the blind, have much to offer us on its account, so they contribute a few insights to our discussion. The senses we discuss are multifarious: there are the five bodily senses, and the intellectual Senses of scripture that de Lubac discusses, and also the theological senses (the Theological Virtues of Faith, Hope, Charity), and each group, we discover, has its own sensus communis, and the three groups are in communion with each other.

Modern media exert a profound and destabilizing effect on the sensus communis and on the interrelation of the various senses; consequently, we turn to a consideration of the importance and significance of the body. The meaning of the human body cannot be overstated, as John Paul II shows in depth in his seminal Theology of the Body: the body is everywhere assaulted by all of our new media, a state which has resulted in deep disorientation of intellect and destabilization of culture throughout the world. In the age of disembodied communication, the meaning and significance and experience of the body is utterly transformed and distorted.

Before we can take steps to counteract the influence of our technologies on our senses, we must account for how they bring their influence to bear. On the one hand, the arts may hold a significant part of the answer; on the other, an increased emphasis on participation in the sacraments would go far toward rectifying matters.

It is time to bring forward a Catholic Theory of Communication – that takes into account the transformation of the users of media.

Eric McLuhan   –   Bloomfield, Ontario, 2013-2014


Categories: Blog

Howard Gossage: The San Francisco “Mad Man” Who Initiated Marshall McLuhan’s Rise to Celebrity

McLuhan Galaxy - Fri, 11/20/2015 - 7:50pm
The Gossage Gallery – Howard & Friends

Howard’s final bit of practical magic is the magic of connection – and it’s one we can all practice. It’s what happens when people connect and do what people do – laugh, talk, share, and make something happen. Howard was always looking for like minded people to raise a little hell – and do it in style.

 Here on Walter Landor’s boat (Walter Landor – founder of Landor Associates, one of the world’s leading design firms) is Howard with Walter Landor, Tom Wolfe, Marshall McLuhan and his wife, Alice Lowe (Gossage’s office manager who is currently head of San Francisco’s Asian Art Museum), Herb  Caen (the well-known columnist), a city commissioner, and Gerry Feigen, a doctor who joined Howard’s  merry band.



Read the following previous postings on this blog about Howard Gossage, the “Socates of San Francisco”:-

Howard Gossage, 1960s Marketer of Marshall McLuhan –

New Biography of Howard Gossage –

Howard Gossage: The Socrates of San Francisco – 

Categories: Blog

McLuhan Program in Culture & Technology Monday Night Seminar, Nov 23 & McLuhan’s Wake Screening, Nov 25, The Coach House, Toronto

McLuhan Galaxy - Mon, 11/16/2015 - 10:36am

New Coach Hose

Monday Night Seminar – Culture as Soft Power – Is there such a thing as a city culture?

With Ngaire Blankenberg, John Cruickshank, Gail Dexter Lord 

Monday, November 23, 6:00 pm to 8:00 PM

Location: The Coach House, 39A Queen’s Park Crescent, St. Michael’s College, University of Toronto

NGAIRE BLANKENBERG is a Principal Consultant at Lord Cultural Resources. She has been a youth worker, jazz poet, cartoonist, documentary-maker, and television producer. She directed the award winning documentary Morris Fynn Goes Native (SABC), was co-director of Nkosi’s Mission (SABC/BBC) and is the co-founder of the Museum of AIDS in Africa. She has advised museum and cultural clients in such cities as Washington D.C.; Patna;
Dharhan, Dubai, Beijing and Sydney.

JOHN CRUICKSHANK is the Publisher of the Toronto Star and President of Star Media Group. He has enjoyed a distinguished career in newspapers and television in both Canada and the United States. John’s continent-wide experience provides him with an in-depth knowledge of both the editorial and business side of media companies. He previously served as Publisher of CBC News, Publisher of the Chicago Sun-Times, Editor-in-Chief of the Vancouver Sun and Managing Editor of The Globe and Mail. He also worked for the Montreal Gazette and started his journalism career with the Kingston Whig Standard.

GAIL DEXTER LORD is co-founder and copresident of Lord Cultural Resources. With Barry Lord, she is co-editor of The Manual of  Museum Planning (1991, 1999, 2012), coauthor of The Manual of Museum Management (1997 and 2009) and Artists, Patrons and the Public: Why Culture Changes (2010). She is co-author with Kate Markert of The Manual of Strategic Planning for Museums (2007). Gail has led cultural and tourism plans for cities as well as planning, management and exhibition assignments for museums, galleries and cities. In 2014, Gail was appointed Officer of the Order of Arts and Letters by the Minister of Culture of France.

Screening “McLuhan’s Wake”   –   (Canada, 2002, 94 min.)

Wednesday, November 25, 6:00 PM to 8:00 PM   –   at the Coach House
A film by Kevin McMahon and David Sobelman – This insightful documentary brings one of the most celebrated and controversial intellectual figures of the 20th century into the new millennium, demonstrating the relevance of McLuhan’s ideas to our wired, multicultural global village. McLuhan viewed media as environments that shape human life and argued the need for a science of media ecology to escape their effects. McLuhan’s new science took the form of four laws of media.  

ADDENDUM: The director of “McLuhan’s Wake” Kevin McMahon of Primitive Entertainment in Toronto, has agreed to attend and speak about the film, prior to its screening on the 25th. Co-producer and writer David Sobelman has also been invited and said he would try to make it as well. So, we will have first hand commentaries by at least one of the producers and possibly both of them. See

cover McLuhan’s Wake.

Kevin McMahon (Director).
Gerry Flahive (NFB Producer).

David Sobelman                                           (Writer, Co-producer)
National Film Board of Canada               with TVONTARIO, 

Categories: Blog

Marshall McLuhan’s Ideas Applied to Social Media

McLuhan Galaxy - Sat, 11/14/2015 - 1:35pm

Social Media

Social media shapes message

By Geoffrey Johnston   –   Thursday, November 12, 2015

“Every technology has its own ground rules,” Marshall McLuhan said in a 1965 BBC interview.

“It decides all sorts of arrangements in other spheres,” said the Canadian-born communications theorist, who understood the power of technological innovation to disrupt and shape society.

For example, he described the invention of the printing press as a disruptive technological innovation. “It created almost overnight what we call nationalism, what in effect was a public,” he said. Unlike handwritten manuscripts, which “were not sufficiently powerful instruments of technology,” print created “unified, homogenous reading publics.”

According to McLuhan, when a new technology supplants the old, there is a transition period. “A new technology tends to take as its content the old technology, so that the new technology tends to flood any given present with archaism,” he said. For instance, “when print was new, it flooded the Renaissance with medieval materials.”

Although McLuhan died long before the advent of social media, his analysis is certainly applicable to Facebook, Twitter and other social media platforms.

Social media is the message

Not so long ago, newspapers, television and radio were the main sources of news and current events analysis. However, many young Canadians now get their information from social media, an interactive medium. Yet much of the content on social media is being produced by newspapers and other traditional media.

Back in 1966, McLuhan famously said that “the medium is the message.” He wrote that various mediums have distinct impacts on the consumers of media. For instance, the world-renowned scholar asserted that a movie doesn’t require audience participation. “It’s a fantasy world, highly visual with the audience sitting very much back from the show,” he stated.

However, for McLuhan, television was “a profoundly involving medium with the audience as environment, the audience as vanishing point, the audience as screen.”

McLuhan drew a distinction between “hot” and “cool” mediums. He defined a cool medium as one in which “the information or data level is low, the fill-in or participation is high.” Conversely, he theorized that hot mediums “fill the situation with complex data,” and that means the “opportunity for completion fill-ins is less and participation is less.”

He stated that “cool means identification with the creative process.” And McLuhan asserted that “when a person is both involved and detached, he has to identify with the creative process.”

Twitter is the coolest of mediums. The micro-blogging website, by definition, is a sparse medium that does not allow the user to post a message that exceeds 140 characters. To paraphrase McLuhan, the data level is low on Twitter, and the participation level is high.

Unlike traditional media, there is direct communication on Twitter between journalist and reader. The wall between the two solitudes has been demolished by digital technology.

When the journalist posts a piece, Twitter reacts immediately, passing judgment on the quality of the reporting and writing, correcting mistakes, pointing out omissions, and offering intriguing alternative points of view.

However, not all interactions on Twitter are constructive. Too often, bitterly partisan politics, rabid political correctness, racism, sexism or anti-Semitism poisons the dialogue.

Another problem is the ugly phenomenon of digital executions. Fuelled by manufactured outrage and a sense of moral superiority, a lynch mob mentality often grips Twitter, and some unfortunate individual is singled out and vilified.

During the 2015 election campaign, former federal immigration minister Chris Alexander was unfairly targeted by the digital mob, including a prominent journalist, for his handling of the Syrian refugee crisis. Many inexplicably blamed him for the tragic drowning death of Alan Kurdi, a Syrian child refugee who perished crossing the Mediterranean.

Opposed to innovation

McLuhan stated in a 1966 CBC interview that he was “resolutely opposed to all innovations,” but he went on to say that he remained “determined to understand what’s happening,” because he simply wasn’t willing to sit and allow “the juggernaut” to roll over him.

Social media is here to stay, and established journalists and politicians had better try to understand the new technology — lest the juggernaut roll over them.  Read the rest at source: .


Categories: Blog

A Media Studies Panel: Media Literacy, Media Ecology and the McLuhan Legacy

McLuhan Galaxy - Thu, 11/12/2015 - 6:14pm

Media Literacy - Classic TV commercials

“Is not the essence of education civil defense against media fallout? -” Marshall McLuhan, The Gutenberg Galaxy, 294.

Marshall McLuhan was a common influence on the fields of Media Ecology and Media Literacy during the 1960s and ‘70s. McLuhan’s Report on project in understanding new media (1960), intended as a high school media studies curriculum, led directly to the publication of Understanding Media: The Extensions of Man (1964), used by both media ecology and media literacy educators. But since then, the fields of media ecology and media literacy  have diverged, going their separate ways, seemingly with little overlap or mutual recognition, serving different student, educator and general public communities. This panel will consider the reasons for that divergence, the commonalities and differences in thinking, and whether greater mutual recognition and cooperation would benefit both communities and education in general.


Date: November 26, 2015 at 4:30 pm

Location: The Charbonel Lounge in Elmsely Hall, 81 St. Mary Street, St. Michael’s College campus.

The panelists will include:

Neil Andersen – President of the Association for Media Literacy ( )

Carol Arcus – VP, Association for Media Literacy ( )

Paolo Granata – McLuhan Fellow, McLuhan Centre for Culture & Technology ( )

Alex Kuskis – Adjunct Professor of Communication, Gonzaga University (via e-learning) ( )

Bob Logan – St. Michael’s College Fellow + University of Toronto Physics ( )

John Pungente, SJ – Jesuit Communication Project, Regis College and St. Michael’s College ( )

Moderator: Arthur McLuhan – Sociology, York University


Sponsors: The mLab (Toronto Media Lab), associated with Children’s Own Media Museum and St. Michael’s College Science Association, together with the following organizations:

McLuhan Legacy Network, Marshall McLuhan Centre for Culture and Technology, Book and Media Students Association, and the Math Union. The mLab, which grew out of the Children’s Own Museum, is co-chaired by Arthur McLuhan and Emily McLuhan who are cousins and grand-children of Marshall McLuhan.

Categories: Blog

New Book Announcement: The New Science of Communication: Reconsidering McLuhan’s Message for our Modern Moment

McLuhan Galaxy - Wed, 11/11/2015 - 11:03pm
  Reconsidering McLuhan's Message for our Modern Moment By Anthony M. Wachs

November 2015 | paper | ISBN 978-0-8207-0487-6

Publisher: Duquesne University Press

Book Information:

“The medium is the message,” and we now live in a “global village” — much of Marshall McLuhan’s significant contributions to communication theory has been reduced to these well-known aphorisms. And while these catchphrases do indeed capture certain aspects of his thought, a fuller understanding of his vision remains remarkably incomplete. In this study, Anthony M. Wachs engages in an unconventional — and controversially orthodox — reading of McLuhan’s work on media and technology.

McLuhan proposed four laws to be used in evaluating any medium: What is enhanced or intensified? What is rendered obsolete? What is retrieved that was previously obsolesced? What happens when pressed to an extreme? In order to help the reader gain a better grasp of the problems of the “electric age,” Wachs details the connection between McLuhan’s views on technology, media, and communications, and the classical arts of grammar, logic, and rhetoric. He proposes that these laws have been understudied, misunderstood, and underutilized, and that, while they are indeed grounded in ancient modes of understanding that Bacon and Vico referred to as the “new science,” they are uniquely helpful in understanding our contemporary moment in time.

The New Science of Communication offers an original contribution to scholarship on McLuhan and media ecology, as scholars interested in the interactions of media with human feeling, thought, and behavior have forced modern presuppositions onto their readings of McLuhan. Wachs, however, corrects this misreading by uniquely combining communication and media, and restoring classical and medieval communication theory as an alternative to modern rationalist theories. He argues that this restoration provides a way to think through the implications of living in our own electronic age in a more balanced way, reestablishing the importance of humanities-based education within the twenty-first century.

Author Information:

ANTHONY M. WACHS is assistant professor and director of forensics in the Department of Languages, Literature, and Communication Studies at Northern State University. He is the associate editor of Discourse: Journal of the Speech Communication Association of South Dakota, which received the Central States Communication Association’s Outstanding Journal Award for 2014.


Marshall McLuhan - 1967. Philosopher and scholar Herbert Marshall MCLUHAN. - Wayne Miller Marshall McLuhan, 1967 Photo by Wayne Miller

Categories: Blog

McLuhan Program in Culture & Technology Seminar & Workshop, November 16 & 18, The Coach House, Toronto

McLuhan Galaxy - Mon, 11/09/2015 - 11:30pm

New Coach Hose

Monday Night Seminar – The Making of the Smart Village – Do we really know who we are in our city? 

With Grahame Beakhust, Zahra Ebrahim, Abdul W. Khan                                                                             Monday, November 9, 6:00 pm to 8:00 PM

Location: The Coach House, 39A Queen’s Park Crescent, St. Michael’s College, University of Toronto

GRAHAME BEAKHUST is a writer, known for Spiritual Gardens (2007) and Guerilla Gardener series shows. Educated at Oxford and McGill in philosophy, politics and law. 3 years in the Arctic, taught graduate environmental studies at York for 10 years and also worked for Tommy Douglas, Jack Layton and Frank Stronach. Chief of Staff to
Solicitor General. Hosted gardening series for Discovery & Vision. 35 year Island resident.

ZAHRA EBRAHIM is a change driven, rule-bending creative, deeply invested in using design and design process to explore community engagement, institutional innovation, and participatory citybuilding. As the Principal of the design think tank, archiTEXT, she has led innovation projects with some of Canada’s largest charities and governing bodies. She was recently nominated
as one of CBC’s 12 Young Leaders to Watch and included in Toronto Life’s 2014 issue of the “50 Most Influential People in the City”.

ABDUL WAHEED KHAN is an internationally recognised leader in the use of information and communication technology for education and development. He has worked with several international and national organizations including UNESCO, UNDP, FAO, UNESCAP, ADB and The Commonwealth of Learning. He served as the Assistant Director-General for Communication and Information at UNESCO, Paris for nearly a decade.

Registration is free. Reserve a spot here:


Workshop: Marshalling Media  

Wenesday, November 18, 2:00pm to 6:00 pm 

David Nostbakken, McLuhan Centenary Fellow  —  This workshop welcomes participants into a “town hall” on the twentieth century value and opportunity of Marshall McLuhan. We will explore the future prospects of the McLuhan Centre for Culture and Technology, for the iSchool, the University, the city, the country and the global village. Building on a transformative legacy.

Registration is free. Reserve a spot here:

Categories: Blog

Tom Wolfe: Still Bringing Us the Real Marshall McLuhan

McLuhan Galaxy - Mon, 11/09/2015 - 10:54am
2015-11-08-1446956324-5220625-WolfeMcLuhan.jpg David Tereshchuk Headshot By  , Print, broadcasting & web journalist; Author, ‘The Media Beat’

The November issue of Vanity Fair carries an in-depth and mostly laudatory portrait of that legendary giant of an American writer, Tom Wolfe.

It’s an 11,500-word piece by Michael Lewis, author of Moneyball, Flash Boys and other impressively crafted investigative works. The article, How Tom Wolfe Became … Tom Wolfe, will have strong resonance for anyone familiar with the vast Wolfe oeuvre, particularly the incisive, compelling journalism over decades as well as the more recent hefty novels of acute social observation.

For me, I found myself reflecting on a particular achievement of Wolfe’s that shouldn’t ever be overlooked. Wolfe was responsible for, among countless un-put-downable articles, the single most stirring clarion call that brought Marshall McLuhan to broad public attention.

It came in 1965, carried in the Sunday magazine section of the old New York Herald Tribune, which later survived as New York magazine. It’s fair to say that with it Wolfe started the process that turned a hitherto largely unknown Canadian academic (what Wolfe himself called more precisely “a word-of-mouth celebrity“) into a worldwide byword for the media revolution that has overtaken our culture over the past half-century.

That article’s headline was prophetic as well as provocative: What if he … is Right? — and it delved eagerly, thoroughly and enlighteningly into McLuhan’s original and sometimes gnomic analyses of communications and society.

Fifty years later, Wolfe now features in an invaluable online video resource on McLuhan that has, also this month, become widely available to scholars and public alike. It’s The ‘Marshall McLuhan Speaks’ Special Collection, created by producers Stephanie McLuhan and Sandy Pearl, in collaboration with the Open Education Consortium — a global network of academic bodies that in this country includes Harvard University, MIT and the Smithsonian Institution.

Rightly enough, Wolfe sits at the head of this uniquely comprehensive archive, in an illuminating video introduction that he wrote and narrated, on- and off-camera.

Watch Wolfe on McLuhan here (with the added presence of Woody Allen):

Producers [Stephanie] McLuhan (herself a veteran TV journalist and also daughter of Marshall) and Pearl (an award-winning news and arts producer/writer) have pulled together scores of interviews, lectures, panel discussions and other forms of utterance — all recorded in the analog age, in the three decades before Marshall McLuhan died in 1980.

The Special Collection’s importance undeniably lies in the fact, which its title emphasizes, that here the 20th century sage is, gratifyingly, speaking for himself.

But I for one am grateful we have Wolfe’s words as well, assessing — as clearly as he does — what McLuhan was pointing out:

Nothing people can use electronic media for — no message that anyone, no matter how powerful or persuasive, can deliver — even begins to compare with what new media have done to mankind, neurologically and temperamentally.

That is how Wolfe so carefully elucidates McLuhan’s fundamental dictum, “The Medium is the Message” — which is now more than ever being demonstrated every minute all across the word-wide web and in every smartphone.

*****Read more of David Tereshchuk‘s media industry insights at his weekly column, “The Media Beat“, with accompanying video and audio. Listen also to “The Media Beat” podcasts on demand from Connecticut’s NPR station WHDD and at iTunes.


See also The Visionary Thought of Marshall McLuhan, Introduced & Demystified by Tom Wolfe on this blog at

Categories: Blog

Eric McLuhan Launches His latest Two Books at the McLuhan Centre, Nov. 6, 2015

McLuhan Galaxy - Sat, 11/07/2015 - 10:46am
McLuhan Centre for Culture and Technology - University of Toronto's photo.

(Photo courtesy of the McLuhan Centre for Culture & Technology, U of Toronto)

Eric McLuhan books launch “Sensus Communis”/“Cynic Satire”, McLuhan Centre for Culture and Technology – University of Toronto: Philip Marchand, McLuhan biographer (“The Medium and the Messenger”), Eric McLuhan, and Francesco Guardiani, Professor of Italian, University of Toronto, who published essays on McLuhan (“Vico and McLuhan”, 1994). Information about this dual book launch was published on this blog on Oct. 30. Scroll down to thr 5th posting below this one or click on . Alex Tremblay's photo.


Categories: Blog

Announcement of a Forthcoming Book: Counterblasting Canada: Marshall McLuhan, Wyndham Lewis, Wilfred Watson, & Sheila Watson

McLuhan Galaxy - Thu, 11/05/2015 - 7:51pm

In 1914, Ezra Pound and Wyndham Lewis—the founders of Vorticism—undertook an unprecedented analysis of the present, its technologies, communication, politics, and architecture. The essays in Counterblasting Canada trace the influence of Vorticism on Marshall McLuhan and Canadian Modernism. Building on the initial accomplishment of Blast, McLuhan’s subsequent Counterblast, and the network of artistic and intellectual relationships that flourished in Canadian Vorticism, the contributors offer groundbreaking examinations of postwar Canadian literary culture, particularly the legacies of Sheila and Wilfred Watson. Intended primarily for scholars of literature and communications, Counterblasting Canada explores a crucial and long-overlooked strand in Canadian cultural and literary history.

Contributors: Gregory Betts, Adam Hammond, Dean Irvine, Elena Lamberti, Philip Monk, Linda Morra, Kristine Smitka, Leon Surette, Paul Tiessen, Adam Welch, Darren Wershler.


Publication date: May 2016
Features: Bibliography, notes, index
Keywords: Literary History/Cultural History
Subject(s): LITERARY CRITICISM / Modern / 20th Century, LITERARY COLLECTIONS / Canadian, Literary History/Cultural History
Publisher(s): The University of Alberta Press

Gregory Betts is the Chancellor’s Chair for Research Excellence at Brock University in St. Catharines, the Director of Canadian Studies, and an Associate Professor in English.

Paul Hjartarson is Professor Emeritus in English and Film Studies at the University of Alberta in Edmonton.

Kristine Smitka teaches in the Department of English and Film Studies at the University of Alberta.

Elena Lamberti teaches American and Canadian Literature and Culture at the University of Bologna.

Darren Wershler Associate Professor in the English Department at Concordia University.

Adam Hammond, Adam Welch, Paul Tiessen, Philip Monk, Dean Irvine, Linda Morra.


   1954 Facsimile   1969

Categories: Blog

New Book Announcement: “Marshall McLuhan + Vilém Flusser’s Communication + Aesthetic Theories Revisited”

McLuhan Galaxy - Wed, 11/04/2015 - 6:22pm

The book will be launched on: November 15, 2015, 6pm-8pm
Location: Video Pool Media Arts Centre Production Studios,
300-100 Arthur Street, Winnipeg, MB, CANADA

Video Pool Media Arts Centre is proud to present the launch of the book MARSHALL MCLUHAN AND VILEM FLUSSER’S COMMUNICATION AND AESTHETIC THEORIES REVISITED. This scholarly book of academic analyses and artists’ position papers represents the proceedings of the international conference of the same name convened by Dr. Melentie Pandilovski in 2012. Information about this conference was published on this blog here:

This book includes discussions McLuhan and Flusser’s influence on media and communication theory as it applies to contemporary and new media art, film, philosophy and politics, and this book would be of immediate interest to readers and researchers interestested in: distributed consciousness and telematics; cinema and causality; collective evolution; media and theology; digital culture; Occupy Wall Street and other political movements; cybernetics; contemporary technological art; the ideologies of clinical practice; asemic writing; institutional critique and many other topics.

Table of Contents:

BARBARA RAUCH: Antenna Methods

CLINT ENNS: Charting the Montage: The Roots of Algorithmic Cinema

DAN MELLAMPHY: Between Beckett and Bec: The Mètic Hexis and Flusserian Flux of Vampyroteuthis Abductionis

DAVID E. CARRILLO FUCHS and MARCO ANTONIO CALDERÓN ZACAULA: A Flusserian Approach to the Compound Visual Interface: the Limits of the Technical Image

Dr. MELENTIE PANDILOVSKI: The Shifting Platform of Media

MONIKA VREČAR: Art in the New Media Environment: Change versus Novelty

PAUL LEVINSON: Occupy Wall Street in the Global Village

PETER SCHWENGER: Asemic Writing: Backwards Into the Future

PROF. PHILLIP POCOCK: Vilém Flusser and Marshall McLuhan – Matrix and Wave: Toward a Quantum Theory of Media

POLONA TRATNIK: Observing – Knowing – Mediating: The Body as World to Explore

RICHARD CAVELL, Mechanical Brides and Vampire Squids

ROY ASCOTT: Flusser’s Dread and McLuhan’s Dream

SCOTT BILLINGS: Giacometti’s Foot: Automobility and Cinematic Causality

SIMONE MAHRENHOLZ “We Do Not Make Gestures, We are Gesticulations of the Environment” – Flusser’s Aesthetico-Logical Critique of Contemporary Epistemology

STEPHEN CROCKER: Sense and Common Sense in McLuhan

TOM KOHUT: Electronic.Technical.Digital: The Ontology of the Digital Image

Artists presented in the anthology: Richard Altman, Manuel Chantre, Lei Cox, Andrew Milne, Doug Smith.

Please join us for this celebration of the results of long effort, and have a toast to Video Pool’s first book-length publication!

For more information about purchasing a paper or electronic version of this book, please contact .

Source: .

ADDENDUM NOV. 13, 2015: After November 15, people can purchase copies directly from the Video Pool website Prices are $29.99 for the print book (which includes EPUB or MOBI copy as well) and $9.99 for the EPUB or MOBI electronic copy. 


Categories: Blog

McLuhan Program in Culture & Technology Seminar & Workshop, November 9 & 11, The Coach House, Toronto

McLuhan Galaxy - Mon, 11/02/2015 - 11:20am

New Coach Hose

Monday Night Seminar – On Being: Future(s): Where is belief and meaning in the rapidly changing digital world?

With Mark Kingwell and Mathew Ingram 
Monday, November 9, 6:00 pm to 8:00 PM

Location: The Coach House, 39A Queen’s Park Crescent, St. Michael’s College, University of Toronto

MARK KINGWELL is a Professor of Philosophy at the University of Toronto and a contributing editor of Harper’s Magazine in New York. He is the author or co-author of seventeen books of political, cultural and aesthetic theory, including the national bestsellers Better Living (1998), The World We Want (2000), Concrete Reveries (2008), and Glenn Gould (2009). In addition to many scholarly articles, his writing has appeared in more than 40 mainstream publications. Professor Kingwell’s last book was a collection of essays on politics, Unruly Voices
(2012); a new collection of his essays, Measure Yourself Against the Earth, appeared in October 2015.

MATHEW INGRAM is a senior writer at Fortune magazine, where he writes about the evolution of media and the social Web. Until March of 2015 he was a senior writer at, one of the leading technology blog networks in the United States, based in San Francisco and
founded in 2006 by former Forbes and Business 2.0 writer Om Malik. He writes about the evolution of media and content and all that involves, including social media, Google, and the web in general — plus anything else that comes along. Up until January 2010, he worked for The Globe and Mail, a daily national newspaper based in Toronto.
Registration is free. Reserve a spot here:


Workshop: The Case of the Surplus Music

Wenesday, November 11, 2:00pm to 6:00 pm

Sandy Pearlman, McLuhan Centenary Fellow & Don McLean, University of Toronto
The Fatal Interface Shock Resulting, Some Object Lessons in the Transition From An Analog to a Digital Value System. “On the one hand information wants to be expensive…On the other hand, information wants to be free…,” Brand’s Paradox, originally stated by Stewart Brand to Steve Wozniak (1984).

Registration is free. Reserve a spot here:


New Explorations Group

Wednesday 11 November, 7:00-9:00 pm
Modes of Consciousness & Training in Sensibility

How can (or should) we abandon concepts in order to take the Real full in the face? Can we steal or borrow or put on McLuhan’s Jedi erceptual ability? Suggested readings/viewings: War and Peace in the Global Village (1968) by Marshall McLuhan “Education as a Training of the Senses: McLuhan’s Pedagogical Enterprise” by Norm Friesen (a pdf of the latter can be downloaded from:

Registration is free. Reserve a spot here:





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